From pilot to scale: How digital platforms empower smallholder farmers

Author: Murat Gungor, Website and Online Strategy Consultant   |   June 18, 2026

Carl Lens

Photo credit: UNCCD/G20 Global Land Inititative

In this episode of Land Talks, we sit down with Carl Lens, Head of Digital Re-greening at Justdiggit, to explore how digital tools are transforming land restoration across Africa.

Carl shares his journey from the corporate digital world to building a groundbreaking re-greening platform that empowers smallholder farmers to regenerate their own land. We dive into how the Justdiggit app uses GPS data, personalized advice, and engaging digital courses to help farmers restore degraded soil, improve livelihoods, and scale nature-based solutions.

This conversation unpacks:

  • How digital platforms can accelerate land restoration at scale
  • Empowering farmers through accessible, localized technology
  • Using AI and digital avatars to overcome language barriers
  • Measuring real environmental and livelihood impact through data
  • The future of digital re-greening and why collaboration is key

Listen to the podcast