How can polluted and degraded soils continue their productivity while regaining their fertility? The +EARTH+ company is dedicated to land restoration, reducing pollution, and producing sustainable building materials. Their innovative methodology involves harnessing the power of plants to restore soil biodiversity and absorb soil pollutants, capture atmospheric CO2, and produce bio-based carbon-negative alternatives to wood, plastic and steel. Their projects sequestered over 1.000 tonnes of CO2 in 2 years. And are one of the first in the world to successfully remove PFAS from polluted soils. Additionally, bio-based materials can contribute to reduced deforestation and reduced reliance on fossil-fuel derived construction, helping turn construction from a carbon emitter into a carbon sink. The +EARTH+ “Pollution to Solution” methodology has produced a viable and sustainable business model with a proven, positive impact on soil restoration and CO2 reduction.