Carl Lens
Head of Digital Regreening, Justdiggit
Carl is responsible for building the Digital Regreening Platform at Justdiigit. The platform enables subsistence farmers throughout Africa to transform their own land into fertile soil. He feels really lucky to be able to work on one of the most pressing issues of our times by doing what he loves: building digital products. Working on the process of understanding user’s problems and building simple solutions for them is what he enjoys doing. With a background in Digital Technology and Customer Experience, it is his focus to amplify the impact of the process of inspiring, educating and activating African smallholder farmers.
Victor Hugo said: “Nothing is more powerful than an idea whose time has come”. Based on his experience as digital entrepreneur and later within corporates like Heineken, Carl is very sure that the time has come for ‘Digital Regreening’.