Author: Wagaki Wischnewski, Communications Coordinator | July 12, 2024
Bonn, 15 July 2024 — Today marks the beginning of an extraordinary four-day retreat in Bonn, with the communication leads involved in the Land Restoration Challenge of the United Nations Decade on Ecosystem Restoration and G20 Global Land Initiative (GLI).
The communications retreat of 26 experts and stakeholders drawn from 19 countries in every region of the world, is more than just a meeting. The retreat is designed to foster collaboration and innovation to advance land restoration, biodiversity conservation and address climate change impacts.
Each participant brings unique experiences and expectations to achieve the collective mission of mobilizing a wide range of stakeholders to restore one billion hectares of degraded land by 2030 and reduce graded land by 50 per cent by 2040.
Following a review of past achievements, the team will exchange ideas, visions and innovations aimed at driving impactful communication in the next year.
Participants will introduce their organizations’ strategic approaches to communication, setting the tone for the days to come. Among the most anticipated sessions are the Artificial Intelligence (AL)/Machine Learning (ML) Master Class led by Sunil Prabhakar (India).
Known for his practical approach, Prabhakar will build on the training last year, which demystified Artificial Intelligence and Machine Learning, and explain developments since, including in ethical issues, which are revolutionizing communication strategies.
His insights promise to equip participants with the tools to integrate AI into their daily operations effectively.
Another highlight will be the Master Class on data analytics with Dr. Lawrence Nderu, Jomo Kenyatta University of Agriculture and Technology, Kenya.
Utilizing real social media data from G20 GLI, Nderu will guide participants through the intricacies of data interpretation and application. This session aims to empower attendees to look beyond trends, delving into the motivations behind their audience’s engagement.
Adding intellectual rigor to the retreat, Prof. Jens Schröter from the University of Bonn will deliver a keynote on the future trajectory of communication, including in the light of AI/ML.
Schröter’s exploration of the communications sector and the drivers expected to shape non-profit organizations’ work will provide a forward-looking perspective, blending technology with human ingenuity.
Midweek, attendees will venture beyond the conference room to Halde Hoheward in Herten, a restored post-mining landscape park. This field trip is more than a break from discussions; it’s a powerful testament to the impact of land restoration efforts.
Walking through lush trails and taking in the panoramic views from the Horizon Observatory, participants will witness firsthand the tangible outcomes of turning mines into biodiversity heavens and recreation areas.
The field trip will close with a visit to the impressive German Mining Museum, where participants will also interact with the Vice President of the THGA University, Germany.
The event will feature practical workshops, where participants will enhance their skills in social media campaign design, crisis communication, video editing, AI/ML application and the application of data analytics to their work.
The retreat will conclude with an ideation session led by Muralee Thummarukudy. In a burst of creativity, participants will generate a wealth of communication ideas to drive UNDER’s Land Restoration Challenge, which is spearheaded by the G20 Global Land Initiative.
The G20 Global Land Initiative retreat is poised to be a crucible of inspiration and innovation, and participants redefine the narrative of land restoration and conservation. Stay tuned for updates as this dynamic event unfolds.
The year 2024 was pivotal for the Global Land Initiative. Land degradation and restoration remained prominent on the global policy agenda throughout.
The UN Environmental Assembly, G7 Leaders’ Summit, G20 Environment and Climate Change Ministers’ meeting, and BRICS Leaders’ Summit addressed land degradation and committed to scaling up land restoration efforts.
The European Union passed a new Restoration Law mandating quantitative targets for land restoration. The UNFCCC, UNCBD and UNCCD Conferences of the Parties (COPs), held during the last quarter of the year, reinforced land restoration as a crucial solution to combat land degradation, biodiversity loss and climate change.
Building on this favorable policy momentum, the Global Land Initiative continued to develop and deliver a robust program. In collaboration with the International Union for Conservation of Nature (IUCN), we completed a database on Global Restoration Commitments by countries under the UNCCD, UNCBD, UNFCCC and the Bonn Challenge.
Representing a significant increase in global commitments since 2021, the total global commitment now stands at 1.2 billion hectares, with 30 countries, including 11 G20 members, pledging to restore over 10 million hectares each.
The UNCCD, with financial support from the Global Land Initiative, published the first global restoration economy international report, titled, Investing in Land’s Future: Financial needs assessment for UNCCD. The report defines the private sector’s growing role in land restoration and its potential for creating green jobs.
The study outlines key recommendations to support the growth of the restoration economy, which has an associated market survey valued at $37 billion globally, growing at 8.2% annually and is projected to reach $70 billion by 2031. Together, these studies stressed the need for focused policy action to encourage private sector investment and engagement in the restoration economy.
Working with the International Trade Centre (ITC), the Global Land Initiative launched the first cohort of the “Global Ecopreneurs Program,” training 100 young entrepreneurs from restoration startups. These entrepreneurs received training on improving business plans and pitching to investors. We plan to scale this program regionally to reach 10,000 ecopreneurs by 2029.
Training remained a cornerstone of the Global Land Initiative, with programs on the restoration of mining areas, of urban lands, of lowland-based systems, of drylands and with biosaline agriculture. These trainings consistently attracted more applications than available slots. To accommodate this high demand and broader participation, we also conducted online webinars on these topics, in English, Arabic and French.
The first University Curriculum Course on Sustainable Agriculture for Land Restoration was launched this year. It reached over 400 university teachers, with over 100 trained on implementing the curriculum. A university module on urban land restoration is in its final stages.
Representatives from 25 countries attended the second Global Changemaker Academy for Parliamentarians held in Bonn. With the European Union Restoration Law’s passage, global best practices can now be discussed and adapted to national contexts.
The Global Land Initiative’s visibility surged with participation in the G20 Environment and Climate Change Working Group meetings in Brazil, the COPs of the UNCBD and UNCCD and 7 other international exhibitions. In December, the Initiative, in partnership with Germany’s Federal Museum of Arts and Sciences, opened the Save Land: United for Land Museum Exhibition, the first museum exhibition on land restoration, which will run until June 2025.
Online engagement grew, reaching over 35,000 newsletter subscribers and over 14,000 followers across social media platforms, and a global reach of nearly 400,000. The Global Photography Festival, which attracted 17,000 entries from 154 countries, further boosted visibility.
The Global Restoration Information Hub was launched in July 2024. It is a compilation of globally available data on land restoration from credible sources. The site provides information on global best practices, restoration commitments, best practice legislations, documentaries, restoration actors and other databases.
The Initiative issued a global call for communities and NGOs to submit their restoration projects for small grant support, receiving over 600 submissions from 100 countries. Forty-one projects from XX countries were selected for funding.
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The G20 Global Land Initiative Steering Committee was kept informed of developments through regular communication. It met in July and continues to provide guidance on program implementation. It received the work plan for 2025-26; an exciting period of action is ahead.
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